The diffusion of the insights from the analytics program is crucial for success. Insights and interesting data findings such as counterintuitive findings need to be shared in interesting formats, and through the proper channel. Establishing streams of insights and data stories that are minimalistic and easy-to-consume artifacts will increase acceptability and adoption. Rainmaker BA strongly believes such a report should replace multi-page reports, dysfunctional and cross-linked spreadsheets, or overloaded dashboards.

Rainmaker BA recommends ‘Data stories’ as an effective medium to present specific aspects of the business, the performance of a specific product, the impact of certain decisions, and the results of large-scale online experiments. Data Stories enable sharing of great insights to share if each ‘story’ is delivered in a smooth, interactive, and engaging way. An ideal data story should be personalized, taking into consideration the perspective of each target user (according to the role, seniority, and line of business).